We’re really excited to formally announce our new advertising packages for local businesses. Check out the Blend product page to learn more, or hit up the full press release after the bump. Read On
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14 Mar
2012
2012
The announcement of our new product: Blend.
written by Dan Garfield for the OrangeSoda News section(s)
29 Feb
2012
2012
Panda 3.3 and other search updates
written by Eli Adams for the Google News, OrangeSoda News section(s)
From the movie
We’ve been monitoring the fluctuations in Google rankings over the last week and a half and wanted to send out an update to our clients and partners to let them know what’s going on. Read On
What is a QR Code?
QR codes (Quick Response codes) are like traditional barcodes, but on steroids. Traditional barcodes can only hold about 10–20 characters and information is read by a scanner in a linear, vertical format.
QR codes, on the other hand, store information like a traditional barcode in a vertical format, but also add information that is stored and read horizontally. This 2nd dimension is called a 2D matrix bar code. Because information is now stored horizontally and vertically, it gives QR codes the capability to store a larger number of characters than traditional bar codes: 4, 296 alphanumeric or 7,089 numeric characters, to be exact.[i] Read On
9 Feb
2012
2012
Why Small Businesses Should Fall in Love with Pinterest
written by Janet Thaeler for the internet marketing, Small Business Tips, Social Networking section(s)
Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.
Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).
The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.
Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month. According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.
The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families). They have special enthusiasm for arts, recipes and crafts.
Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.
Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On
One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.
13 Jan
2012
2012
Success featured in Target Marketing magazine
written by Evan Griffin for the OrangeSoda News section(s)
One of the most exciting things about working for OrangeSoda is seeing how our marketing efforts can transform businesses. These experiences occur every day and often go unrecognized by the general public, however on occasion the work of our team members is showcased in a public forum. Such an experience occurred recently when Target Marketing Magazine published an article spotlighting the results of Colorado Seamless Gutters, one of our long-time clients. Read On
As we wind up another year I can’t help but reflect on some of the best moments. Being chosen for the Inc. 500 was pretty awesome. Getting hundreds of positive notes from happy clients was the best and it’s energized us all here to blow things up even more for next year. We’re cooking up some exciting new things and we’re really excited to show everyone what we’ve been working on. In the meantime, a couple of our bottle rockers put together this fun video to celebrate.
Happy holidays, everyone.
6 Dec
2011
2011
Small Business Marketing at Its Simplest
written by Kevin Wunder for the Small Business Tips section(s)
I’ve heard it said that marketing is simple; tell people what you do, and tell them over and over again. For the average small business, I think that marketing should be that simple. Small-business professionals wear multiple hats and their demands require simple and effective execution.
However, marketing is only this simple with one key piece in play: you have to know what you really do and why a prospective customer should come to you. Knowing what you REALLY do can lead to simple and easy marketing messages and will help dictate what types of marketing you do. Here are a couple of questions to ask. Read On
17 Nov
2011
2011
How Social Media Has Changed the Way Customers Demand Service
written by Erika Potter for the Social Networking section(s)
In a previous post, I talked about how social media can be a very effective tool for improving customer service as it allows for direct customer engagement. While this aspect social media is usually very beneficial for most businesses, it can also turn ugly when it’s not handled correctly. Social media gives people to ability to become broadcasters of information to the rest of society at literally the click of a button. Lately, people have been discovering that social media is one of the most effective ways to capture the attention of businesses whose traditional channels of customer service have proved unsuccessful. These companies really get the point when this information starts to go viral. Ironically, both of my examples have to do with airline companies, but the same principle applies to businesses in all industries. Read On
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On
